“Who are you? It’s about being reflective about your life, about your experiences, about what you’re doing. I always tell students it’s not the ‘what’ you’re doing, but the ‘how and why’ you are doing them because I can clearly see ‘what’ you’re doing, but ‘how and why,’ I can’t see that, I can’t jump into your mind. So when I put down your application, I want to feel like I just stepped out of your life.”